Healthcare & Medicare

Focus Groups of Older Adults and People with Disabilities Say Medicare Advantage Marketing is Confusing and Overwhelming

Halo |

2 years ago

Last updated: 17/10/2023 at 04:28 AM


Last week, we covered new KFF research on Medicare Advantage (MA) television advertisements that aired during the Fall of 2022, as people were making coverage choices for the current calendar year. In a complementary report, What Do People with Medicare Think About the Role of Marketing, Shopping for Medicare Options, and Their Coverage?, KFF reveals findings from a series of Medicare beneficiary focus groups conducted during the same time frame, which capture enrollee experiences with coverage choices and plan marketing.Many of the key takeaways reinforce KFF’s marketing analysis and Medicare

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